social network and business pdf

Social Network And Business Pdf

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Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors , mobile social media, which users can access when they are "on the go" via tablet computers or smartphones , benefit companies because of the location- and time-sensitive awareness of their users. E-commerce businesses may refer to social media as consumer-generated media CGM.

When you look at who is — and more importantly, who is not — driving the growth and popularity of social platforms, a key demographic appears to be somewhat in retreat: young people. Social platforms are still reporting robust growth — yes, even Facebook — despite a growing chorus of opposition. Social conversation continues to shape everything from culture to the media cycle to our most intimate relationships.

We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. Click here to learn more and get started. This post about the impact that social media has on business has been updated for Prior to social media, businesses had to travel to live events to find a targeted group of prospects.

Social Media Overview

Beyond the social media juggernauts, people are using many different types of social media to connect online for all kinds of reasons. As a social media pro, you probably already use all the biggest social networks Facebook, Twitter, LinkedIn and media sharing sites Instagram, YouTube, Snapchat , along with maybe a handful of others like Pinterest and Google Plus.

However, grouping social networks according to subject matter quickly gets overwhelming—and sometimes utterly distracting. And while there was once a time when you could simply categorize networks according to their functional capabilities Twitter for short text content, YouTube for video, and so on , that time has passed. As more networks add rich features like livestreaming and augmented reality , the lines between their feature sets continue to blur and change faster than most people have time to read up on the changes.

So instead of categorizing networks according to hyper-specific user interests or shifting technology features, we prefer to think like marketers and group networks into 10 general categories that focus on what people hope to accomplish by using them. Examples: Facebook , Twitter , LinkedIn. How they can benefit your business: Let us count the ways. Market research, brand awareness, lead generation, relationship building, customer service… the list is pretty much endless.

Now, and especially since the rise of the mobile internet, these networks have become hubs that transform nearly every aspect of modern life—from reading news to sharing vacation photos to finding a new job—into a social experience.

Examples: Instagram , Snapchat , YouTube. Why people use these networks: To find and share photos, video, live video, and other media online.

How they can benefit your business: Like the major relationship networks, these sites are invaluable for brand awareness, lead generation, audience engagement, and most of your other social marketing goals. Media sharing networks give people and brands a place to find and share media online, including photos, video, and live video.

The lines between media sharing networks and social networks are blurring these days as social relationship networks like Facebook and Twitter add live video , augmented reality, and other multimedia services to their platforms. However, what distinguishes media sharing networks is that the sharing of media is their defining and primary purpose.

While the majority of posts on relationship networks contain text, posts on networks like Instagram and Snapchat start with an image or video, to which users may decide to add content like captions, mentions of other users, or filters that make you look like a bunny. Examples: reddit , Quora , Digg. Why people use these networks: To find, discuss, and share news, information, and opinions.

How they can benefit your business: These networks can be excellent resources for market research. Before we connected to our first university friends on The Facebook, we discussed pop culture, current affairs, and asked for help on forums. Examples: Pinterest , Flipboard Why people use these networks: To discover, save, share, and discuss new and trending content and media. How they can benefit your business: These networks can be highly effective for driving brand awareness, customer engagement, and website traffic.

Bookmarking and content curation networks help people discover, save, share, and discuss new and trending content and media.

Bookmarking networks like Pinterest help people discover, save, and share visual content. An easy first step for getting started with Pinterest is to make your website bookmark-friendly. You should also pay close attention to the images featured on your site or blog—these are the window displays of Pins, so you want them to be good representations of your content.

Image via Pinterest. Content curation networks like Flipboard are similar to bookmarking networks, but with a focus on finding and sharing articles and other text content. You can create your own Flipboard magazine to sort through the most engaging content on your topic of choice from third-party sources, and to showcase your own content. Other types of networks are also adding bookmarking and curation features. For example, Instagram now offers features for users to save content and create private collections.

To start planning your strategy for bookmarking and content curation networks, see our guides on using Pinterest and Flipboard. Examples: Yelp , Zomato , TripAdvisor. Why people use these networks: To find, review, and share information about brands, products, and services, as well as restaurants, travel destinations, and more. How they can benefit your business: Positive reviews bring social proof to your claims.

Handled well, you can resolve issues with unhappy customers. Consumer review networks give people a place to review brands, businesses, products, services, travel spots, and just about anything else.

Reviews are a type of content that adds a lot of value to many websites and online services—think about the buying experience on Amazon, or the experience of searching for a local business on Google Maps. Consumer review networks take it one step further by building networks around the review as a core part of the value they provide. Location-based review services such as Yelp and Zomato continue to grow as personal social networks adopt geolocation and more users choose to consult the internet along with their friends for recommendations of best dining spots.

In fact, according to a survey by BrightLocal , 88 percent of consumers trust online reviews as much as a personal recommendation. To do this, you can select a customer success team member to address reviews on sites relevant for your business. Entrust them with answering any questions or concerns from clients with average or negative experiences, and see if there is anything that can be done on your end to turn a possible detractor into a fan.

For more on this topic, read our blog posts on how to respond to negative reviews and online reputation management. Examples: WordPress , Tumblr , Medium. Why people use these networks: To publish, discover, and comment on content online. How they can benefit your business: Content marketing can be a highly effective way to engage with your audience, build your brand, and generate leads and sales.

Blogging and publishing networks give people and brands tools to publish content online in formats that encourage discovery, sharing, and commenting. These networks range from more traditional blogging platforms like WordPress and Blogger to microblogging services like Tumblr and interactive social publishing platforms like Medium.

Examples: Polyvore , Etsy , Fancy. Why people use these networks: To spot trends, follow brands, share great finds, and make purchases.

How they can benefit your business: Brands can build awareness, increase engagement, and sell products via new channels. Social shopping networks take it one step further by building their site around a focused integration between the social experience and the shopping experience. Services like Etsy allow small businesses and individual crafters to sell their products without an existing brick-and-mortar location, and networks such as Polyvore aggregate products from different retailers in a single online marketplace, and.

Most of the content is generated by users, who choose products they like, create collages, publish them as a set, and then share sets with other users. For more information about these networks and how they can benefit your business, see our guide to social commerce. Examples: Goodreads , Houzz , Last. Why people use these networks: To connect with others around a shared interest or hobby. Interest-based networks take a more targeted approach than the big social networks do by focusing solely on a single subject, such as books, music, or home design.

While there are groups and and forums on other networks that are devoted to these interests, focusing solely on a single area of interest allows these networks to deliver an experience tailor-made for the wants and needs of the people and communities who share that interest. For example, on Houzz , home designers can browse the work of other designers, create collections of their own work, and connect with people looking for their services. Networks such as Last. Examples: Airbnb , Uber , Taskrabbit.

Why people use these networks: To advertise, find, share, buy, sell, and trade products and services between peers. How they can benefit your business: If you happen to offer the kind of products or services traded here, these networks can be another channel for bringing in business. For example, if you operate a bed-and-breakfast, Airbnb could help you find customers.

This online model for peer commerce has become viable and popular in recent years as people started trusting online reviews and feeling comfortable using them to gauge the reputation and reliability of sellers and service providers. Examples: Whisper , Ask.

Last—and least—are anonymous social networks. While major social networks are making increasing efforts to hold users accountable for their social activity, these sites go the other way and allow users to post content anonymously.

Some are pretty much mandatory for any business; others are useful for a smaller subset of niche businesses; and some you should steer clear of entirely. Hootsuite makes managing all types of social media easy. Bring all your profiles into a single platform with the tools you need to easily monitor conversations, engage your audience, publish content, and schedule posts. Try it free today. Get Started. With files from Olsy Sorokina.

Skip to content Beyond the social media juggernauts, people are using many different types of social media to connect online for all kinds of reasons. Get the free guide right now!

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Social Media

The definition of social media is the use of web-based and mobile technologies to turn communication into an interactive dialogue. Social networking, on the other hand, is a social structure with people who are joined by a common interest. Of course, at this point, the definition of social media seems like an oversimplification. In the last several years, technology has brought us very far from where we started and social media almost seems like it is an entirely different animal. Social media and social networking have been instrumental in many major events around the world.

Mike Friedrichsen , Prof. Volkswirt, M. Promotion an der FU Berlin Skip to main content Skip to table of contents. Advertisement Hide. This service is more advanced with JavaScript available. Front Matter Pages i-ix.

Beyond the social media juggernauts, people are using many different types of social media to connect online for all kinds of reasons. As a social media pro, you probably already use all the biggest social networks Facebook, Twitter, LinkedIn and media sharing sites Instagram, YouTube, Snapchat , along with maybe a handful of others like Pinterest and Google Plus. However, grouping social networks according to subject matter quickly gets overwhelming—and sometimes utterly distracting. And while there was once a time when you could simply categorize networks according to their functional capabilities Twitter for short text content, YouTube for video, and so on , that time has passed. As more networks add rich features like livestreaming and augmented reality , the lines between their feature sets continue to blur and change faster than most people have time to read up on the changes.

Why No One Uses the Corporate Social Network

We offer an array of tools, including one-on-one consults with schools, departments and offices looking to form or maintain an existing social media presence to discuss social media goals and strategy, as well as offer insights and ideas. Before creating any social media account, you must submit the Account Request Form. Learn how to best utilize these tools with our platform specific best practices. Social networks and other online media are great tools for engagement and two-way communication, but given the nature of this two-way, real-time communication, there is the potential for significant risks associated with inappropriate use. While the tools of social media are easily accessible, the rules of the road are not necessarily intuitive.

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Imagine an organization that is completely digitally connected. Colleagues connect seamlessly with each other across silos and across the globe.

Are you interested in testing our corporate solutions? Please do not hesitate to contact me. The most important key figures provide you with a compact summary of the topic of "Social media" and take you straight to the corresponding statistics.

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Larelide1959

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