Social Media And Culuture Impact Pdf
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- Digital media
- Digital media
- SOCIAL MEDIA, CULTURE, AND COMMUNICATION
- SOCIAL MEDIA, CULTURE, AND COMMUNICATION
Advanced technologies of communication have brought influences and impacts on cultures.
Until the end of , Eric Schmidt was the executive chairman of Alphabet Inc. Alphabet emerged out of Google to become a large holding company that would manage Google and several related properties including YouTube and Calico a biotech company. Schmidt has a Ph. He serves on advisory boards for Khan Academy, an education company with strong ties to YouTube, and The Economist , a global news magazine with both digital and print products.
Of course, we should analyze critically any statements coming from someone whose primary purpose it is to maximize profits for their company. At the time he made these statements, Schmidt was running Google. The loyalties of executive-level leaders presumably rest with the corporation that signs their checks and provides their stock options.
Google has an interest in making you feel that the internet is a confusing place since their search engine is one solution to the confusion. And as we seek to define digital culture and to discuss the cultural relevance of social media in this chapter, we must recognize that there is no grand plan.
Chapter 1 of this text defined society and culture in the context of the field of mass communication. It covered the distinction between interpersonal communication, organizational communication and mass communication, and then it delved deeper into concepts relating to mass communication.
The purpose of the first chapter was to start a discussion about how evolving information and communication technologies ICTs can influence the mass media and contribute to social and cultural change in the process.
Instead, this chapter offers a brief, lively discussion of how we define digital culture and what we might expect from it as it emerges in online spaces, mobile apps and platforms. Additionally, this chapter includes a breakdown of the roles social media platforms may play in influencing culture.
If you acknowledge that cultures have always been in flux, then perhaps the concept of a digital culture emerging online amidst anarchy will look less like disruption and more like evolution Spoiler Alert: Reveals the plot of The Last Jedi.
However you classify it, the cultural impact of the merger of the mass media and digital networks is vast, and that is the topic of this chapter. Media studies refers to the broad category of academic inquiry analyzing and critiquing the mass media, its products, possible effects of messages and campaigns, and even media history.
Chapter 2 then continues with a deeper discussion of identity in the digital age and covers privacy and surveillance as well as the praxis of digital culture as defined by scholars.
This chapter also identifies different levels of culture a concept borrowed from anthropology as they relate to cultural products reaching audiences through digital mass communication channels.
Scholars argue whether we can understand what the spread of digital networks will mean for relatively well-established cultures in the tangible world, or predict with any certainty how cultures will evolve on digital platforms.
There are two basic schools of thought. The first argues that existing cultures might find themselves essentially recreated in digital form as more and more life experiences, from the exciting to the mundane, play out in digital spaces. The second school of thought posits that the dominant digital culture emerging now is a separate culture unto itself. It seems likely that neither version of these imagined forms of digital culture will dominate; instead, we will likely see a combination of the two.
Parts of existing culture will appear online as they do in the physical world and parts of digital culture will seem completely new, previously unfathomable because they could not or would not appear in the tangible world. Before we delve in with prognostications about where digital culture is headed, let us first define our terms. Digital culture refers to the knowledge, beliefs, and practices of people interacting on digital networks that may recreate tangible-world cultures or create new strains of cultural thought and practice native to digital networks.
For example, an online fandom and a real-world fan club are both made up of people who are geographically separated but share a common interest. Before the advent of the internet, most fan clubs produced a newsletter, offered connections with pen pals, and provided early opportunities to buy tickets and merchandise. Online, fans can create deeper relationships with one another. They can connect and communicate on official channels or make their own unofficial groups where they need not communicate through a central authority or gatekeeper.
Fan and star interactions can be direct, one-on-one interactions on multiple social media channels. There may be an official, organized fan group, but many other avenues can appear on relatively open platforms with few rules. Legacy media are any media platforms that existed prior to the development of massive digital networks. Musicians, film stars and comic book heroes come to mind. Online fandoms may simultaneously expect less centralized authority over the fan experience and more direct access to their heroes.
Fandoms might demand to hear key information first or to have special access via social media. Similar things could be said of fan clubs in the age of snail mail.
Is this an example of the transition of an existing cultural form the fan club to digital environments, or is online fandom something truly different from a snail mail fan club?
This is a good question to debate in the classroom. It is worth noting that there are also niche fandoms that probably would not exist without the aid of digital networks. Even with the presence of niche online groups, digital culture cannot currently be separated from the influence of physical-world cultures.
We can say two things about the relationship between online and physical-world cultures at this time. Second, longstanding cultural traditions are influencing digital culture as it takes shape.
The ethics and norms established in the physical world shape our views about behavior and values in digital networks. Sometimes they clash. One example is online dating. Dating in real life IRL is changing as more and more people use dating apps and websites. Previously, dating was limited to the people you were likely to meet. You could meet friends of friends.
You could meet people at school, at parties, at bars or on blind dates. Your options were limited geographically and by how outgoing you were, how much time you wanted to spend looking, and who you trusted to set you up.
The personal ads in newspapers were often considered sad places for losers. Using a mass medium to find your true love was often considered a risky last resort. When online dating first became available, it was often compared to posting and perusing digital personal ads. This was a cultural perception based on previous experiences, behavior and expectations from a pre-Internet culture. Over the course of approximately ten years , what once was considered odd, creepy or desperate in many parts of the Western world came to be considered commonplace.
Apps and sites like OkCupid, Tinder, Match. Culturally, many of us have accepted this new digital form of dating. This is the dynamic at the heart of this chapter. Digital technology can influence knowledge, beliefs and especially practices around dating.
This can, in turn, shape the way people think about dating in general, not just in digital environments. We have discussed how the digital culture and physical world culture dynamic functions, but we have not yet defined digital culture. For that, we must look to scholars who have spent years trying to pinpoint what emergent digital culture seems to be.
We turn to Mark Deuze, a scholar from the University of Amsterdam, for a complete definition. In his analysis of academic literature, Deuze finds that scholars often make assumptions when trying to explain how digital culture works. The main he identifies is the idea that culture moves to digital networks more or less intact. There was, a decade ago, a lack of explanation about what happens to culture in digital environments.
How much might culture change when certain practices move online? How often can existing cultural beliefs and expectations be transferred intact? He analyzes independent media sites, blogs and radical online media outlets to see what these new forms of communication demonstrate about digital culture. That these forms are not meant to represent all culture but rather a cultural vanguard. They are or were the tip of the spear of newly evolving digital cultures.
These sites are often progressive politically, so this is not as much a prediction of what will happen with all digital culture as it is a discussion of what is possible. Deuze finds individualization in blogs most frequently written by one person and focused on a specific topic or small geographical region. Both are named for individual founders. They are digital mass media outlets that started largely as personal points of view.
The importance of individualized expression on social media is clear. This increases our reach. Each of us can potentially connect with every other individual on a given social media platform, but these platforms also raise questions about surveillance and privacy.
Suppose someone living in North Korea would like to use a social media channel such as Twitter to connect with like-minded people without government officials finding out. Should Twitter protect those users? What if a state threatens legal action or violence against Twitter employees?
Would social media channels give up their users? There is a difference between government surveillance that is, state-sanctioned data gathering and analysis on massive scales and corporate data aggregation for targeted marketing purposes. Usually, by accepting the Terms and Conditions of apps and web services, you opt in to having your data stored, crunched and analyzed by corporations. Legally, you are responsible for that decision.
Should Google protect your searches and refuse to divulge information about your habits to governments, even if they share that data with other companies for marketing purposes? Should Google give you a way to hide your online activity? Is there a way for the liberty-loving Southeast Asian to have his privacy protected while still enabling Western governments to watch out for terrorists?
Throughout its history, the United States of America has taken pride in its First Amendment and the rest of the Bill of Rights as guarantees of liberty. After the terrorist attacks of Sept. Support for strong leaders increased until very recently. Concerns about the global rise of authoritarianism have people questioning government surveillance and corporate surveillance as they may limit our ability to engage as individuals in digital culture.
This sentiment is echoed by Mark Zuckerberg, who has suggested that privacy is dead. What this means is that physical world behavior is expected to adapt to the demands of digital culture because the capabilities of digital culture also carry with them unique risks that we are not necessarily adapted to deal with. Our experience with the anarchy of online mass communication platforms is quite limited.
As we learn what government surveillance and corporate invasions of privacy are capable of, it may continue to deeply affect our physical world behavior. Zuckerberg bought several properties around his house to keep his physical location secure.
Social media has been a major part of our daily lives. It totally effected our culture in positive and negative ways. There are so many positive impacts of social media on our culture. Social media increased the connections between people and created an environment in which you can share your opinions, pictures and lots of stuff. Social media improved creativity and social awareness for our society by interacting with other people and sharing new ideas and opinions.
Until the end of , Eric Schmidt was the executive chairman of Alphabet Inc. Alphabet emerged out of Google to become a large holding company that would manage Google and several related properties including YouTube and Calico a biotech company. Schmidt has a Ph. He serves on advisory boards for Khan Academy, an education company with strong ties to YouTube, and The Economist , a global news magazine with both digital and print products. Of course, we should analyze critically any statements coming from someone whose primary purpose it is to maximize profits for their company. At the time he made these statements, Schmidt was running Google.
PDF | On Dec 28, , Mehtap Kandara and others published Social Key Words: Social media, policymaking, cultural change, politics, social change notice a high level of literacy but also its influence on other means of.
SOCIAL MEDIA, CULTURE, AND COMMUNICATION
Advanced technologies of communication have brought influences and impacts on cultures. There are views that the influences and impacts are brought forward by social media which has been a powerful tool that can affect and form human behaviors as well as culture.
SOCIAL MEDIA, CULTURE, AND COMMUNICATION
А вдруг Танкадо умнее. - Может. - Сьюзан пожала плечами, демонстрируя равнодушие. - Мы с ним какое-то время переписывались, - как бы невзначай сказал Хейл. - С Танкадо.
- Я люблю. Я люблю. В этот момент в тридцати метрах от них, как бы отвергая мерзкие признания Стратмора, ТРАНСТЕКСТ издал дикий, душераздирающий вопль.
Но, посмотрев на распростертую на простынях громадную тушу, почувствовала облегчение. То, что она увидела пониже его живота, оказалось совсем крошечным. Немец схватил ее и нетерпеливо стянул с нее рубашку. Его толстые пальцы принялись методично, сантиметр за сантиметром, ощупывать ее тело. Росио упала на него сверху и начала стонать и извиваться в поддельном экстазе. Когда он перевернул ее на спину и взгромоздился сверху, она подумала, что сейчас он ее раздавит.
Perspectives of Culture, new media culture and its impact on society necessary part of social communication through the maintenance of key social networks.
В помещении царила атмосфера полного хаоса. Сьюзан завороженно смотрела на захватывающую дух технику. Она смутно помнила, что для создания этого центра из земли пришлось извлечь 250 метрических тонн породы. Командный центр главного банка данных располагался на глубине шестидесяти с лишним метров от земной поверхности, что обеспечивало его неуязвимость даже в случае падения вакуумной или водородной бомбы. На высокой рабочей платформе-подиуме в центре комнаты возвышался Джабба, как король, отдающий распоряжения своим подданным.
Подземная шоссейная дорога… Сьюзан медленно шла по этому туннелю, то и дело хватаясь за стены, чтобы сохранить равновесие. Позади закрылась дверь лифта, и она осталась одна в пугающей темноте. В окружающей ее тишине не было слышно ничего, кроме слабого гула, идущего от стен. Гул становился все громче. И вдруг впереди словно зажглась заря.
Ну и что мне, прожевать все эти цифры. Она поправила прическу. - Ты же всегда стремился к большей ответственности.